Beats Electronics maybe about to be bought by Apple in what could be a 3,2 billion dollar deal.
Apple Beat
The
maker of Beats headphones and sound systems is the target of Apple in
what looks like a massive deal for both companies. Beats Electronics is
the creation of Hip Hop artist Andre “Dr. Dre” Young and co-founder
recording mogul Jimmy Iovine, and together they have revolutionized the
headphone and speaker industry with their stylish and ultra-high quality
products.
Apple, on the other hand, with the recent death of their
co-founder and inspirational leader Steve Jobs, maybe looking down a
new road to reinforce the stylish designs and innovative technology that
Jobs inspired. Beats has the capability to bring many things to the
table when you think about a tie-up with Apple. The iMac, iPod, iPhone and iPad,
much like all the Apple products that came before them, are all
exquisitely styled, impeccably constructed and brilliantly marketed. It
comes as no surprise that Apple sees in Beats many of the same
traditional Apple values in respect of consumers’ electronics products.
But is there more to this deal than that?
Andre
“Dr. Dre” Young and Jimmy Iovine may also be major parts of this deal.
It is expected that they both will take on senior roles at Apple and
will no doubt have tremendous influence in the future of the company.
The Beats line of products suggests that both companies have had similar
philosophies about design, quality and marketing, but unquestionably
there must be more to it than that.
Iovine
and Dr. Dre are both very well respected in the music industry and
bring a remarkable level of experience to Apple. One of the most
significant developments in the music business in recent years has been
the shift from purchasing music in local shops to the availability and
purchase of music through Itunes, which was another of Jobs brilliant
strategic creations to supply downloaded to music to the ipod and
iPhone, and now also via Apple’s iTunes Radio. Stream music is perhaps
the primary reason that Apple is as extremely keen on Beats as Beats
boasts a streaming music service that knows no rival and has paid
subscriptions at premium prices that far outdistance Apple’s iTunes
Radio.
Apple
was a company founded by some very smart, creative and ambitious
people, and Steve Jobs was point man in their successful equation. There
is no doubt that many of the most successful companies were founded in
the same way but it is the people with that extra vision and talent for
applying all the intangibles into making truly outstanding consumer
products that allow them to standout from the rest. Apple certainly has
many very talented and creative people still on board after the loss of
Jobs but maybe the board of directors at Apple has smartly realized that
a certain decisive edge to their design team is not longer there and
they see something that they like very much in Beats.
Apple
is not a company that is known for making costly acquisitions but this
merger of two outstanding brands will be something to be watched in the
months ahead. Yet to be revealed is how Apple will absorb the Beats
products into the Apple catalogue but it will certainly be very
interesting, just as Steve Jobs would have wanted it.
Reference: http://blog.10dayads.com/is-apple-taking-over-beats-electronics/